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Sunday, August 29, 2010

Internet Access 2010 - Households and Individuals

The ONS has released its 2010 analysis of the Internet use in the UK.

No surprises and not a great deal of change from 2009 but it contains lots of data to pad out presentations about what older people do online.

Not surprisingly we have near saturation use by the 16-24 year olds and the big step change down for the 65+. Please don’t forget that these ‘average’ numbers mean very little. The question is: “Are your older customers using the Internet.” If they are In the top socio-economic groups then the answer is almost certainly yes. Dick Stroud

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