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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, August 11, 2010

iPad a hit with the older Japanese?

Bloomberg has article about the popularity of the iPad with older Japanese folk.

It is something of a fact free article but if, like me, you are convinced of the iPad’s appeal to the older market, worth reading.

As usual there is a comment from an Apple spokesperson saying: “We don’t disclose sales by country or demographics.” Dick Stroud

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