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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, August 28, 2010

Older Americans don’t value money as much as their kids and grandchildren

This research from Harris provides confirmation of your common sense hunches. The only one that surprised me was that the degree of difference of 55+'s value of being ‘richer’ compared with younger groups. Either they have already achieved their wealth aims (I doubt it). Given up on the aims (not an American trait) or have discovered the attainment of wealth has its limitations.

As with all of these research studies, they are worth a smile, but not a great deal more. Dick Stroud

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