One of my posts about Facebook discussed the way the social networking site stops segmenting its audience when they reach the ancient age of 64 years old. This posting was repeated on the Futurelab blog.
A comment to the posting referenced another blog that analysed Facebook's users in Naples Florida,
I don't know why but I was surprised to see that 36% are 46+.
I have been to Naples many times. It is a charming sea side town.
I guess my like of the place is shared by a lot more older people. At this size of audience it makes it worthwhile to consider using Facebook as an advertising/social communications channel. Dick Stroud
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