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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, December 14, 2010

The Joy of statistics



If you don’t watch this programme on BBC iPlayer by the 20th of December you will have missed one of the most amazing TV experiences of 2010. I am really sorry those of you outside the UK who will not be able to access iPlayer.

Just to give you a feel of the programme watch the above clip. Just look at the way the average age of people has increased and the reason why quoting the average is so misleading.

I just wish I had this guy’s talent (and technical resources) to make numbers come to life. A real gem of a programme. If you watch until the programme’s end there is some fascinating research about the happiness feelings of the old and young. I will post this video clip in the next few days. Dick Stroud

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