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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, January 28, 2011

Data meets Google result = joy


Just look at this amazing way to represent demographic data – US census data.

I just hope the authorities in the UK are looking at the same page.

This is how we should have access to geodemographic data. Just look at New York and see the way the city is fragmented into high and low income areas. Now if we could just add age to this dataset it would be fantastic. Dick Stroud

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