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Thursday, January 06, 2011

Guest blog on the ILC web site

Many thanks to David Sinclair for giving me the opportunity to write some words for the ILC blog.

Having sat through more conferences than I care to remember, about older consumers and business, I thought it might be useful to give my take on why so many older people feel aggrieved and what companies might do about it.

I hope it adds a small morsel to pie of knowledge about 50-plus marketing. Dick Stroud

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