In the past I have used the results of the J D Power survey of car web sites to illustrate good design and content principles.
Honda does it again and comes top of the list.
Remember 50% of new cars are purchased by the 50+ so you can read into this result that Honda's site is working well with this age group.
The reason? It is simple. It anticipates the user's needs. It is user-centric and not an ego trip for either the supplier or the web designers. Pity more web sites don't follow Honda's lead. Dick Stroud
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