All about improving the customer experience for older consumers
Thursday, January 06, 2011
LV= has a new TV advertisement targeting the over 50s
The Consumer Marketing and Brand Manager for LV=said: "It’s a more uplifting take on the nostalgia that we associate with this type of product. We get a lot of feedback on the reasons why our customers buy our over 50s product, and the new advertisement demonstrates so clearly that protecting families is at the heart of our business."
Mmmm. OK. Not really sure what to say about this ad. The only comment on YouTube said that it was “ a bit dull”. Don’t think I can better that. Dick Stroud
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