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Sunday, January 09, 2011

"Your Guide to Better Living"

I am still catching up on the events of last year. In mid-December the New York Times Company announced the launch of Your Guide to Better Living, a free quarterly magazine and Web site: “ intended to help baby boomers and their families as they consider transitions in lifestyle.”

The premiere issue will be published on March 2011, and the companion Web site, www.BetterLiving. com will go live on the same date.

USA Today and CBS News are also having a crack at the same age group and have teamed up to create a "Senior Moment" series of stories and videos about Baby Boomers. The newspaper and network news organization say they are exploring "the aging of an iconic generation and the impact on the nation."

I was amused by the content of the Better Living mag. At least the photo was not taken on the beach, or if it was it is not clear from this image. Dick Stroud

1 comment:

Chuck Nyren said...

Better-Living Magazine. It says it's for Sarasota-Manatee. That's in Florida. How many deserts are in Florida?

My take:

Why does the media think Boomers are smiling, vapid idiots?