Nielsen have been issuing some very useful research . This document gives an interesting take on some of the global issues of ageing (ability to retire, online presence and a few other topics).
Some interesting quotes.
Population aging is not a short-term trend or even a medium-term one...it is a permanent trend.
Of all the countries in the world, only Niger in Saharan Africa will not see an increase in its median age over the next 10 years – it will start to rise after 2020.
As most countries will continue to age well into the second half of the 21st century, population aging is a permanent trend and marketers will need new models to reach aging consumers.
Understanding this new marketplace (the ageing population) will be essential for brands that will grow in the 21st century.
Demographers, sociologists, and marketers will need to develop new models and new ways of thinking to understand the shifts we see today and will continue to see for decades to come. Aging is here to stay.
The report doesn’t tell us anything we didn’t know but it gives some interesting country comparisons and adds further market stats. Definitely worth downloading. Dick Stroud
1 comment:
What you’re saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I also love the images you put in here. They fit so well with what you’re trying to say. I’m sure you’ll reach so many people with what you’ve got to say.
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