Friday, March 18, 2011

More insights into cognitive ageing

Of all of the types of physiological ageing I think the changes in our cognitive abilities is the most fascinating and probably the least understood.

Kim Walker's blog references an article in the New York Times about how the decision-making process changes with age.

At the core of the way out behavior is affected by cognitive change (notice the word change not decline) is the way older minds appear to be more easily distracted.

A fascinating topic and one that is fundamental to the way marketers and the operations of companies adapt to the ageing population. A subject you are going to hear a lot more about. Dick Stroud

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