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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, May 18, 2011

Who doesn’t use the Internet in the UK?

The latest data from the Office for National Statistics has just been published about those people in the UK who do not use the Internet.

No great surprises, other than the figure of a third of non-users has a disability. I guess that is not really a shock since most non-users will be old and more likely to be suffering from a medical condition that would be classified as a causing disability.

The spreadsheet containing this data and a hell of lot more about the regional composition of digital illiteracy can be found here. Dick Stroud

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