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Wednesday, June 08, 2011

AARP’s new promotional campaigns




AARP has a new B2B campaign targeting advertisers, ad agencies, and media planners. Chuck Nyren has already covered this news so it is much better if you read his blog for a full account.

The above B2C ad is from another campaign that I have only just seen. I don't think this is a campaign that Age UK should think about replicating.

AARP certainly are making a lot of noise. Dick Stroud

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