All about improving the customer experience for older consumers
Wednesday, June 08, 2011
AARP’s new promotional campaigns
AARP has a new B2B campaign targeting advertisers, ad agencies, and media planners. Chuck Nyren has already covered this news so it is much better if you read his blog for a full account.
The above B2C ad is from another campaign that I have only just seen. I don't think this is a campaign that Age UK should think about replicating.
AARP certainly are making a lot of noise. Dick Stroud
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment