Age-friendliness you either have it or you don't. Most companies don't

Kim Walker and I have been doing a lot of work on the concept of age-friendliness and how this very nebulous term can be transformed into something with meaning that companies can measure and act upon.

For some insights into Kim’s work in AsiaPac have a look at this blog entry. The same findings apply to the US and Europe. This is a subject you are going to hear a lot more about.  Dick Stroud