Monday, June 27, 2011

Guess who is driving the growth in UK Facebook and Twitter numbers

According to UKOM/Nielsen, older age groups are more likely to visit Twitter than younger age groups.Wow. The research company reports a 65% increase in 50 to 64 year-old men, and a 96% jump in women over-65 visiting the site helped boost numbers.

Nielsen also reckons that Facebook growth, despite reports earlier this month that its numbers had started to fall, was being driven by the over-50s. Since 2009, the number of 50 to 64 year-olds visiting the site has grown 84%.

These older age groups account for more new adults visiting the site in the last two years than the under-50s.

As a result, the membership of Facebook is now more representative of the overall UK population than it previously has been. Twitter, however, looks to become increasingly skewed towards an older age group, with under-18s less likely to visit it than they were two years ago.

Sorry, I haven't got any more details than this. Dick Stroud

1 comment:

Ann @CreativeBoomer said...

Interesting to see this is not just a US trend.