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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, June 21, 2011

I shouldn’t tell you about this



Sometimes you discover a service that is so good that you hesitate telling others about it. You know, the knowledge is power syndrome.

A while back I discovered the VAS service from 3M.

Read this article for more details but in a nutshell it enables you to rapidly analyse a website, brochure, label, mailing item to understand how it will be viewed.

A very powerful and inexpensive tool.

OK now I have told you so please do what most people do when reading a blog posting and promise yourself that you will look in more detail in the future and then never get around to doing it. Dick Stroud

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