Wednesday, June 29, 2011

New look Saga magazine and iPhone app

A Saga-Populus Poll of 11,289 Saga customers found that 21% owned a smart phone and 5% a tablet device.
Of those with a smartphone, 67% use it to access the internet, 39% have downloaded apps, whilst 76% of tablet owners use it for accessing the web and 60% have downloaded apps. Of those Saga customers who do not own a mobile device, 10% expect to buy one or receive one as a present this year.

OK, let’s condition these numbers. The sample group only included those who were already online. It would be interesting to see how these figures stack up against the total readership of the magazine.
Even so, these are interesting numbers.

Imbedded in the digital version is the new Saga logo.

I am not sure what to make of it. It is much softer than the existing logo. Lots of pastel colours and softer lines. Maybe this is Saga’s view of the UK’s 50-plus?

The app is not bad. I think it is a standard pocket-mags format but is nicely implemented.
There is no doubt about it, Saga seems to be getting its act together. Dick Stroud

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