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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, June 09, 2011

Oldies catch the divorce habit


For some time the stats have shown that older men are divorcing in increasing numbers. The same pattern is shown in the 2009 data released by the ONS.

Why is this? I could offer a lot of explanations but all of them would pure speculation. For each divorce there must be a number of separations that don’t show up on the official stats.

No wonder the oldies dating sites are doing so well. Dick Stroud

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