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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, July 11, 2011

AARP launches online radio

Well, well, well - AARP is launching an Internet radio station with 18 channels, including rock, R&B, country, jazz, classical, Latin and gospel. It's powered by online music service Slacker. The new online venture is programmed by Concord Music Group.

AARP's music service is designed to be easy to use – so they say – and hopes to appeal to those who are intimidated by technology. Listeners can skip to the next song, and are allowed up to six skips per hour.

There are also plans to make its new service available on mobile apps for smartphones and tablets.

It will be interesting to see what level of take-up the channel gets. Dick Stroud

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