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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, July 11, 2011

Fascinating data about the age profile of social network users

A big caveat – like all third-party research that I report I have no idea about its quality. There are no glaring oddities about this data so let’s take it as correct.


  • When it comes to age distribution across the social web, the most active age range is 35-44 year olds (25%) in comparison to just 9% of 18-24 year olds.
  • The highest majority of Facebook users are aged between 18-25 (29%) while onTwitter the highest majority of users are 26-34 year olds (30%).
  • The average LinkedIn user is 44 years old.
  • The average Twitter user is 39 years old.
  • The average Facebook user is 38 years old.


Now for the graphics. I really like these - just hope they have some resemblance to the truth! Will be great in presentations. Dick Stroud




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