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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, July 26, 2011

A new meaning for the multi-function phone



Thanks to Laurie Orlov for highlighting a new phone product from Japan.

$255 buys you a Mi-Look from Kyocera that is three devices in one.

Firstly, it’s a basic cell phone with a simple 2-inch QVGA display and three large buttons.

Second, it’s a pedometer that not only tracks how many steps the user has taken but also sends this data via e-mail.

Third, the device has an alarm function. In the case of an emergency, users can just pull the strap that’s attached to the device to trigger an alarm sound and send an email.

There is something very ‘Japanese’ about this product but it certainly provides a new insight into the multi-function phone. Perhaps Apple should put an alarm cord on the iPhone. Perhaps not. Dick Stroud

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