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Tuesday, July 05, 2011

Sh-Boomer an new UK electronic mag for the 50-plus

I am not too sure about the name of this venture but the idea might well have legs. This is a new blog come electronic mag for the 50-plus who are still active in consuming 60s music and live events. I know a lot of these types of people.

You can read about the venture in the press release. 

This is what the organisation has to say about itself.


Titled Sh-Boom! after the 1950s doo-wop hit, the magazine will focus on music and stars from the Fifties to the Eighties. It is available FREE. 

As well as being the UK's first-ever music magazine created for the over-50s, Sh-Boom! is also different because it's an interactive digital magazine. It looks like a print magazine but it is read on silver surfers' computers or mobile phones.

The editorial is brought to life by animation, music videos, music tracks and video interviews.

The magazine's digital format is designed to take advantage of the over-50s' voracious appetite for the Internet, and their growing interest in digital reading.

I wish them the very best of luck with the venture and will look back in a few months to see how they are getting-on.

Just a word of advice - a lot of my friends who are very active consumers of music live outside the UK - don't forget this group. Also, they tend to be a relatively wealthy bunch. Dick Stroud

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