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Sunday, September 04, 2011

Boomers are the most likely buyers of eReaders

Some interesting stats about propensity of older people to buy eReaders.


Affinity's American Magazine Study reports that there are distinct generational skews in the profiles of eReader, tablet PC and smartphone owners.  


AMS tracks the adoption of digital technologies and mobile device use among American adults. 


Mirroring the most recent statistics from The Pew Research Center, AMS reports that 12% of U.S. adults currently own an eReader. The profile of eReader owners skews female (54%). AMS also reports that 19% of American adults plan to purchase an eReader within the next six months. 


Among the different generational groups, Boomers lead the way in the adoption of the eReader platform. They are 19% more likely to own an eReader than the average consumer.


More than 8.2 million Boomers currently own an eReader, while more than 10 million plan to purchase the device in the next six months. Like so many reports I would take this with a pinch of salt but it is an interesting indication of buying intentions. Dick Stroud

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