All about improving the customer experience for older consumers
Wednesday, September 28, 2011
How Huff/Post 40 aged a decade in a couple of months
I think this is a hilarious blog post about the way that the Huffington Post announced that it was launching a new site targeting Baby Boomers, with the name Huff/Post 40.
One small problem - Baby Boomers are older than 40.
The power of social media seemed to persuade the Huff people that this was a tad misleading so they aged it by a decade and called it Huff/Post 50.
To be honest I think it still a daft name but at least it is a truthful daft name. Dick Stroud
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