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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, September 28, 2011

How Huff/Post 40 aged a decade in a couple of months




I think this is a hilarious blog post about the way that the Huffington Post announced that it was launching a new site targeting Baby Boomers, with the name Huff/Post 40.



One small problem - Baby Boomers are older than 40. 


The power of social media seemed to persuade the Huff people that this was a tad misleading so they aged it by a decade and called it Huff/Post 50.


To be honest I think it still a daft name but at least it is a truthful daft name. Dick Stroud

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