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Sunday, September 04, 2011

I wonder why we sqander home page real estate?

I have often wondered the same question as Jakob Nielsen posed in his newsletter back in May 2011:  "why when a computer screen's precious pixels are the world's most valuable real estate do most companies squander it." I had hoped that as we moved to greater use of the mobile web that it would focus the minds of designers - but no.
I think Mr Nielsen's words say it all....
Normally, when something is extremely valuable, you try to conserve it. But screen space shouldn't be hoarded, it should be spent. I see too many designs that cram highly valuable content or action items into tiny spaces while wasting vast amounts of screen space.
Dick Stroud

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