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Sunday, October 30, 2011

AARP is launching its own ad network

AARP is launching a new online ad network consisting of AARP.org and more than 600 complementary sites, like Oxygen.com and Grandparents.com, that it says will reach 40 million boomers. Using a data management platform, AARP says it can further slice and dice that audience by characteristics like age, gender, income, and buying behavior to meet advertisers’ goals.

 The above was taken from AdWeek. Hopefully, there will soon be more details available. Somehow I cannot see this working in the UK.

I am becoming very sensitive to the photos selected to illustrate articles about oldies. Why the hell did AgeWeek select this one? Dick Stroud

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