AARP is launching a new online ad network consisting of AARP.org and more than 600 complementary sites, like Oxygen.com and Grandparents.com, that it says will reach 40 million boomers. Using a data management platform, AARP says it can further slice and dice that audience by characteristics like age, gender, income, and buying behavior to meet advertisers’ goals.
The above was taken f
rom AdWeek. Hopefully, there will soon be more details available. Somehow I cannot see this working in the UK.
I am becoming very sensitive to the photos selected to illustrate articles about oldies. Why the hell did AgeWeek select this one? Dick Stroud
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