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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, October 21, 2011

iOS5 removes a huge hurdle for the adoption of iPads

The greatest hurdle remaining for the adoption of iPads by older people was the need to have access to a PC/Mac to set-up and to receive updates.  The PC Free functionality puts and end to all of this nonsense.

This excellent article lists all of the changes with new operating system and details about the new standalone ability of the iPad.

Well done Apple. I am not so sure about the split keyboard feature but I guess I will come to love that as well. Dick Stroud


posted by Dick Stroud

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