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Tuesday, October 18, 2011

Nokia to “rejuvenate” brand to focus on youth

This is the headline from Marketing Week. Isn’t it odd that when companies start to making mega mistakes it becomes a habit.

Firstly, the company insisted on sticking with its own operating system. When it dumped that idea it ran for cover to MS - bad mistake.

Now it is looking back to the past and using generational marketing.

One mega mistake is bad luck – two is unfortunate but three is a disaster.

For a company that must compete globally it has to adopt an age-neutral strategy. Why invest your marketing effort into a market that is declining in size and is getting poorer by the day? Don’t do it Nokia – you will regret it. Dick Stroud

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