Nokia to “rejuvenate” brand to focus on youth

This is the headline from Marketing Week. Isn’t it odd that when companies start to making mega mistakes it becomes a habit.

Firstly, the company insisted on sticking with its own operating system. When it dumped that idea it ran for cover to MS - bad mistake.

Now it is looking back to the past and using generational marketing.

One mega mistake is bad luck – two is unfortunate but three is a disaster.

For a company that must compete globally it has to adopt an age-neutral strategy. Why invest your marketing effort into a market that is declining in size and is getting poorer by the day? Don’t do it Nokia – you will regret it. Dick Stroud