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Saturday, November 19, 2011

Making the best of the recession

A couple of years ago I wrote a lot about the impact of the recession on marketing. I was about 2 years too soon in my analysis.


It is only now that we are seeing the marketing world wake up to the fact that things are changing and there is money to be made from consumer anxiety.


Well done JWT for launching this web site dedicated to the anxieties of American  consumers. 


I thought this was a nice way of visualising angst and its causes. No idea what you do with it but it would make a nice PowerPoint slide. Dick Stroud

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