Thursday, November 17, 2011

Why bother with the rest of the UK?

This graphic shows the distribution of millionaires in the UK. Notice anything? See the long blue line on the bottom? The number situated in that small bit of the UK is roughly the same number as the rest of the UK put together. The data is from Barclays.

As the recession really starts to bite I suspect this difference is going to become even more extreme. 

If you are targetting the upper income groups it makes your decision about where to focus your marketing really easy. Dick Stroud

No comments: