Friday, December 02, 2011

Bad news for trade promotions and print - celebrations for social media

Booz &Co has published some research called: "Shopper Marketing 4.0 - Building Scalable Playbooks That Drive Result".

Fortunately, some of the research's conclusions are easier to understand than the title. I was particularly taken by chart showing the change in CPG manufacturers' promotion mix. Even I can understand the message that is conveying. Dick Stroud

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