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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 23, 2012

You cannot have it both ways Mr Willetts

This last week David Willetts MP, the guy who published the book Pinch (How the Baby Boomers Took Their Children's Future - And How They Can Give it Back) had the audacity to come out with the statement: "We need to avoid creating an artificial generational war. It is not helpful if we build up a dangerous mentality which suggests that older and younger people are a threat to each other."

Can you believe it. Unfortunately, all to readily. If you want to know the sort of thing that makes the older consumer angry then look no further than Mr W. Dick Stroud

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