Sunday, February 26, 2012

JWT interviews Lori Bitter

JWT had the importance of the ageing populace as one of its 10 Trends for 2012. This week the company's web site featured a discussion with Lori Bitter, an ex JWT employee (JWT once had a dedicated part of its business for older consumers- JWT Boom - shut in 2009 )  who now runs  Continuum Crew, a marketing consultancy focused on consumers age 40-plus, and Crew Media.

I wonder if JWT wished it hadn't closed down its specialised agency? Who knows? Dick Stroud

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