Wednesday, February 22, 2012

Latest smartphone numbers from Nielsen

Interesting results from the January Nielsen survey of 20,000 mobile consumers.

Not a surprising conclusion - smartphone use is closely related to age and income.

When age and income are both taken into account, older subscribers with higher incomes are more likely to have a smartphone. For example, those 55-64 making over 100K a year are almost as likely to have a smartphone as those in the 35-44 age bracket making 35-75K per year. Now why doesn't that surprise me. Dick Stroud

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