Friday, March 09, 2012

Nielsen data about smartphone use in the US by age and income

I have already talked about these Nielsen numbers in a previous blog posting. These are more detailed and provide a really good insight into the uptake of smartphones in the US.

You can cut and dice these numbers as much as you want but a couple of things are clear. Mobile phones = smartphones  - a statement of the obvious. Secondly, the rate that older people are using them is faster than most people would have thought possible. Dick Stroud

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