Why is there such a difference in the behaviour of Brits, Italians and Germans in the way they use tablets whilst watching the TV? Why on earth are Brits so much more likely to behave like Americans. If Nielsen is correct that is what seems to be happening.
There is no marketing value (I think) in knowing that Brits are twice as likely to simultaneously use tablets whilst watching the TV as Germans but it does stress the impossibility of making generalisations about Europeans.
We know that Greeks are much less to use the Internet than Norwegians - why?
The lesson from these observations - don't generalise. Dick Stroud
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