Sunday, April 22, 2012

Good to see some unabashed youth-centric ads

The JWT newsletter has an interesting article about the n mobile network brand 48 created by O2 in Ireland.

Defining a brand by what it is not is as important as defining what it is. Whilst I witter on about age-neutral marketing communications this doesn't exclude youth-centric advertising. If O2 has done its sums and seen a market for 18-22 year olds and reckons it can get to, and engage with it, then good luck.

For heavens sake, the young in Ireland need something to cheer them up. Dick Stroud

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