It has taken far too long for the importance of user experience (UX) to become a recognised and valued part of the digital marketing. By the look of many web sites you can see that it has a long way to go.
I thought this infographic was very good in explaining the different types, roles and tools used in delivering better consumer experiences.
I just hope that part of the education process of UX designers takes account of the needs of older people who are experiencing the various types of physiological ageing. Dick Stroud
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