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Sunday, May 27, 2012

What does a questionnaire tell you?



Recently I had an e-mail from Apple asking if I would like to complete a questionnaire about my satisfaction with their products and services. As a recent Apple convert  I clicked yes and was quickly asked to tick my age range.


This got me thinking. Why is Apple more interested in the difference in response between a 10 - 13 year old and somebody aged 10 -17 than they are about the whole of the older population over the age 65?


Sorry guys but this is daft. There is a huge difference in the way your average 55, 65, 75 year-old uses computers that you should understand but this questionnaire isn't got to reveal.


I bet my boots this age range was constructed without any thought to the value it could/would deliver. I am disappointed. Dick Stroud

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