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Monday, June 11, 2012

Growth of the tablet market by age group


I am always suspicious of this type of analysis that provides such detailed forecasts to one decimal place three years into the future.

So, I wouldn't plan my future with these numbers but it is interesting to see the trends that they are suggesting.

The fastest growing age group is expected to be the under-12 and the 65+. This is more a result of their relatively low penetration compared with other groups. Those most likely to use a tablet will remain between the ages of 25 and 44, among whom around one-third of the total population will use a tablet in 2012. Dick Stroud


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