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Thursday, August 16, 2012

Ignorant or self-delusional or lying?

A survey says most US seniors are content with their lives - so says USA Today

I have to say I was a bit surprised by this result as was Laurie Orlov  - see her blog posting Self-delusional or optimistic – marketing to mindset.

Something that I think marketers need to factor into their thinking is the when you ask people a question they will give you the best answer they can but often this is wrong since they are ignorant of the facts. "Do you have enough money for the rest of your life" Answer yes. How much money do you need for the rest of your life. Answer = "no idea".

I recommend that when you ask people about their finances you get them to qualify their answers to see if they are talking rubbish. Dick Stroud



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