Monday, October 08, 2012

Healthy, wealthy and (maybe) wise

The emerging trillion-dollar market for health and wellness. When McKinsey start talking about trillion dollar markets it is worth listening. Read here. 

To be honest this will not come as a shock to anybody who reads this blog. McKinsey thinks that.

The trends all point in a single direction – more and more consumer spending on health and wellness. In fact, we believe that wellness is the next trillion-dollar industry, as employers invest in healthy living programs and as customers take more responsibility for optimizing their
own health.

As you might expect, a large part of this market is driven by the older consumer. Just imagine how big this market would be if it was the majority of older people who took wellness seriously rather than the minority. Dick Stroud

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