All about improving the customer experience for older consumers
Sunday, November 04, 2012
What a good idea by Waitrose for its Xmas advert
It is that time of year when the big retailers unveil their Xmas adverts. Well, Waitrose has done something very different. Instead of spending money on boring us senseless it is going to give its advertising budget it away to charities. I think this will play very well with its older customers. Dick Stroud
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