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Sunday, December 23, 2012

65-69 are these the best years for older consumers?


Saga has published its Q4 report on the condition of the UK's older age group. Nothing much has changed. A bit of drop following the Olympics 'feel good' factor.

Something that I find fascinating is the pattern that has emerged from this analysis and other research from the US. The age group in their mid to late 60s seem to be the most content.

I reckon it is because they have got over the issues of their children (although a lot of them are now returning to the nest), their health is in reasonable shape and maybe they have also got over the issues of older parents (i.e. they have died).

I know this makes massive generalisations but it is an interesting pattern. Dick Stroud

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