Sunday, December 02, 2012

Ageing Baby Boomers shift the dynamics of US households

The US Census Bureau data shows that the percentage of households headed by adults aged 75 and older has grown from 6% in 1960 to 10% this year. And just in the past 12 years, the share of households headed by 30-44-year-olds has plummeted from a peak of 34% in 1990 to just 26% this year. 

I wonder how many marketers understand what is happening to the fabric of their markets. Dick Stroud

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