BT adding an older face to help advertise YouView

BT has introduced a “Mum” character to its student flatmate ad series to help demonstrate the benefits of YouView.

Samantha Bond plays “Simon’s Mum” in new BT ad.

She will also be included in a wider £6m integrated BT YouView campaign, which will run for the majority of its third quarter, created by Abbott Mead Vickers BBDO.

So BT has now worked out that not only young people buy YoutView services - clever old BT. Dick Stroud