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Thursday, January 31, 2013

Marketing to the Ageing Consumer - an informed review from Chuck Nyren




Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. 

Over the years we have watched and commented upon the development of the ways companies have engaged (or not) with older consumers. 

Both of us presented together at a conference in New York - great fun.

I always value Chuck's views and so I was especially pleased to read such a nice review of the book I wrote with Kim Walker.

Thanks Chuck. Dick Stroud

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