Going private in public - good thinking from JWT

Ann Mack, the director of Trendspotting at JWT, created this video to highlight the trend - Going Private in Public. JWT thinks that this trend will shape consumer behaviour towards social media over the coming year. I think they might well be right.

Well done JWT both for the thinking and the animation. I think this logic also applies to the older consumer although they probably have a lot less of themselves sitting on a server in Iceland than their kids. Dick Stroud