This is another good quality blog posting from Econsultancy. This time it is about the delicate path that pharma companies and health providers walk when providing content about the conditions they seek to solve.
As the level in trust between patient and doctors/hospitals falls (certainly in the UK) the role of health content providers increases in importance. There is potentially considerable marketing advantage to be gained by providing an anxious patient (or their friends and family) useful content but not appearing to sell and overtly promote your products is difficult (very).
Needless to say that this is a very important marketing subject that affects older people. Dick Stroud